About
GFG Alliance is a collection of global businesses and investments, owned by Sanjeev Gupta and his family.
GFG has four core industry brands: LIBERTY, InfraBuild, ALVANCE and SIMEC. Independent of each other yet united through shared values and purpose to create a sustainable future for industry and society.
GFG Alliance employs over 16,500 people across 20+ countries.
Our Industry Brands
GFG Alliance has four industry brands:
Besides its core industrial businesses, GFG holds investments in financial services and property within a Family Office. Sanjeev Gupta and his wife Nicola are also the founders of the GFG Foundation – a registered charity that aims to develop industrial skills among young people.’
Purpose
Our purpose is to create a sustainable future for industry and society.
Our Strategy
We create an economically sustainable business model for our industries which is profitable for the long term, allows for socially sustainable development in local communities and is carbon neutral.
Our strategy is driven by four key trends – increasing demand for steel and aluminium, the urgent need to decarbonise these sectors, the decline of traditional manufacturing industries in developed economies and the need to be competitive in a changing world.
Our strategy enables us to identify opportunity and drive positive change in our industries.
This means modernising industrial sites that have been left behind, establishing partnerships with employees to create self-determined change and transforming manufacturing processes by harnessing renewable power and agile production. This leads to lower costs, reduced emissions and sustainable profits to secure long-term employment in the communities we operate in.
Our Global Footprint
Values:
Change
Recognising that change is a constant in the world, we are dynamic in that we seek to drive change rather than let it drive us.
We pride ourselves on having an open mindset and continually challenging the status quo. We seek out innovative ideas in order to stay ahead of the curve, and we encourage our people to persist and to overcome setbacks.
Using an agile approach, we take calculated risks. We’re nimble and respond to setbacks and opportunities at pace. Regardless of where we work, our unbridled curiosity means we are not afraid to push boundaries and innovate, adding value to every industry in which we operate.
Family
We are more than a team; we are a family.
The GFG Alliance has an inter-generational outlook, which means we make decisions for the welfare of our future generations.
We do this by caring for each other, our partners and our communities in practical ways. We support, respect and help each other, making integrity and transparency the foundations for our relationships. We are inclusive, nurturing and embrace diversity to drive performance and collectively build on the success of GFG.
Sustainability
As a family-owned group of businesses, we think of sustainability across three dimensions.
First, and most importantly, economic sustainability, as it is fundamental to the success of the businesses and those who depend on them over the longer term. Second, social sustainability, recognising the important contribution of a successful industrial sector, and the jobs and security it creates, to a well-balanced and thriving society. Third, environmental sustainability, which flows naturally from the long-term perspective of a family business, which incorporates the interests of future generations.
History
Initially established as a trading company focused on Africa and Asia in 1992, LIBERTY expanded into a global commodity trading house specialising in ferrous and non-ferrous metals with offices across Dubai, Singapore, and Hong Kong.
From 2013 onwards, the business transitioned from trading to industrial manufacturing, significantly broadening its scope to include steel, aluminium, iron, and energy. This shift marked the company’s evolution into a major industrial player with a global presence across four continents and c.200 sites.
Through strategic acquisitions and expansion, LIBERTY strengthened its position, continuing to build on its legacy of growth and diversification. In 2019, Sanjeev consolidated the businesses into four industrial pillars under GFG Alliance to enable synergies across the global portfolio. As GFG Alliance’s industrial brands have expanded globally, the Foundation has followed suit, supporting communities where the Alliance operates.
Executive Chairman
Sanjeev Gupta is the Executive Chairman of GFG Alliance, which encompasses global businesses and investments primarily in the steel, mining, energy, and aluminium sectors.
GFG Alliance generates approximately $6 billion in revenue and employs over 16,500 people across the world. Together with his wife, Nicola, he founded the GFG Foundation, a charity focused on fostering industrial skills among young people.
Born into an industrialist family in Punjab, India, Sanjeev was educated in the UK, graduating with an MA in Economics and Management from the University of Cambridge. He founded LIBERTY House Group in 1992 while still an undergraduate, rapidly expanding as a global commodities trader. In 2013, he began his industrial journey by purchasing and restarting his first steel mill in the UK, pioneering the Green Steel concept that integrates steel recycling with renewable power.
His investment strategy emphasises sustainability and low-carbon steel production, utilising steel recycling, renewable energy, and innovative technologies like hydrogen. The group’s ambition is to become carbon neutral years ahead of the industry norm.
Sanjeev and Nicola reside in Dubai with their three children.